In 2021 Lemon & Paeroa introduced a campaign named "Area Manu". It began by using a male in Area, wearing a space fit, who jumps from a platform to totally free fall to the ground, and inevitably landing in the pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa commenced Manu Utilized Sciences Aotearoa (MASA) which experienced a b